Baby & Toddler Toys

Buying for a baby or toddler can be surprisingly tricky. They grow so quickly that a toy perfect at six months is outgrown by their first birthday, and safety matters more at this age than any other.
Every toy here shows the age it’s made for, from newborn sensory toys and play mats to bath toys, teethers and first toddler favourites. If you’re a grandparent or family friend buying from afar, a play mat, a stack of bath toys or a soft sensory book is a gift parents are almost always glad to receive.